Strongbow Dark Fruit x LADbible

Dark Fruit Fashion

Strongbow Dark Fruit has a cult following that has seen fans on LADbible go mad for all sorts of DF items, from ice cream to tattoos of their beloved fruit cider.

To give the fans more of what they want, Dark Fruit created a streetwear fashion capsule. Available for purchase online and fully customisable, Strongbow wanted to make a splash in the fashion world.

LADbible was tasked with building the hype for the garms. So we played fashion at its own game, targeting London Fashion Week and streetwear hype beasts.

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The Dark Horse of London Fashion Week

To create hype for the launch of Strongbow Dark Fruit's fashion release, we made them the dark horse of London Fashion Week. Crashing the queue to the opening day and reporting it as it unfolded on LADbible's Instagram Stories.

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Meet the Frucht Bois

When the items became available to buy online, we got everyone thirsty for the Dark Fruit Drip by creating a hypebeast-style queue on the streets. You've heard of the fuckbois hanging outside streetwear stores on the day of a drop - meet the 'Frucht Bois'.