Dove

Things Women Never Say

Dove’s mission is to create a world where beauty is a source of confidence and not anxiety. Our brief was to create content that builds on this mission with a little light-hearted humour.

Subverting the #shitwomensay phenomenon, Things Women Never Say used humour to help people take a second look at the body-negative language we all normalise.

Behind the Scenes

'Real Women', no actors

Dove only ever uses 'real women', not actors. Working with women who were comfortable in front of a camera and delivering a believable and (hopefully) funny line without any prior acting experience was a scary prospect for our client. So to ease concerns, we took some real women who'd never acted before from our office and did a test.