About
I’m a Creative Director with a passion for social media. I get excited by developing content that gives the audience what they love whilst successfully delivering a message they might not expect.
Over my 15 years+ of experience, I’ve been on the long and winding path from Designer to Art Director to Creative Director whilst moving from boutique digital agencies to bigger integrated agencies to the World’s biggest social media publisher.
I’ve loved picking up a plethora of experience in multiple disciplines. It’s allowed me to do what makes me happiest – helping to tell engaging stories and creating great content that is platform agnostic.
I’ve picked up a few awards, but more importantly, I’ve built great relationships with great people throughout the industry. I’m always excited for the opportunity to work with other creatives and take great pride in inspiring others to create work we can all be proud of.
Outside work, I have perennial FOMO and a huge passion for sports, music, film and travel. This results in having season tickets for Saracens rugby and London Lions basketball, constantly going to gigs, buying new vinyl, comics, and trainers and travelling as much as I can.
Experience
June 2019 – Present
LADbible Group
Creative Director
Aug 2018 – May 2019
TBWA\Integer
Senior Creative
Jan 2013 – Jul 2018
HeyHuman
Creative Group Head
Jul 2011 – Jan 2013
DOCO
Creative / Art Director
Feb 2009 – Jul 2011
Momentum Worldwide
Digital Designer
Apr 2008 – Jan 2009
Creative Direction Limited
Digital Designer / Developer
Aug 2007 – Mar 2008
Formula13 & Crown Music Management
Digital Designer / Developer
Education
2004 – 2007
Chelsea College of Art & Design - London University of the Arts
Ba(Hons) Graphic Design Communication
2002 - 2004
Glamorgan Centre of Art & Design Technology
AVCE Graphic Design
Awards
DIGIDAY Content Marketing Awards
Winner – Collaboration: Best Product Launch Campaign – Tango Berry Peachy
Campaign Media Awards
Winner – Best Social Strategy – How our peach emoji parody got Gen Z Tangoed – Britvic/Tango
Nominated – Media Partnerships (Under £250k) – How our peach emoji parody got Gen Z Tangoed – Britvic/Tango
Nominated – Food, Drink & Household – How our peach emoji parody got Gen Z Tangoed – Britvic/Tango
Nominated – Best Creative idea (Under £250k) – How our peach emoji parody got Gen Z Tangoed – Britvic/Tango
Nominated – Media Partnerships (Under £250k) – Muller Rice Rice Baby – Muller
DIGIDAY Content Marketing Awards
Winner – Best Agency/ Client Collaboration: LADbible Group x Disney+: Duvet Day
Nominated – Best Branded Content Series – B2C: SportBible x Brew City: The European Social
Nominated – Most Innovative Use of Content: LADbible x Lynx: The New Lynx Effect
DIGIDAY Marketing & Advertising Awards Europe
Winner – Best Branded Content series – SportBible x Brew City: The European Social
Winner – Best Use Of Native Advertising and Sponsored Content – LADbible x Playstation: Play Day
Nominated – Best Product Launch Campaign – LADbible x Playstation: Play Day
Nominated – best multi-channel content distribution strategy – SportBible x Lynx: Java’s coming home
Campaign Media Awards
Nominated – Automotive – LADbible x Toyota: Fantasy Road Trip
DADI Awards
Nominated – Most Effective Use of Social – LADbible x Playstation: Play Day
Campaign BIG awards
Nominated – Automotive – LADbible x Toyota: Fantasy Road Trip
Drum Content Awards
Winner – Best New Product or Publication Launch – LADbible x Playstation: Play Day
Drum Social Awards
Winner – Best Automotive/Transport Campaign – LADbible x Toyota: Fantasy Road Trip
Commended – Best Use of Social Media Advertising – LADbible x Playstation: Play Day
Nominated – Best Social Stunt – LADbible x Playstation: Play Day
Marketing Week Masters
Nominated – Sport, Gaming & Entertainment – LADbible x Playstation: Play Day
Media Week Awards
Nominated – Media Idea under £25k – LADbible x Playstation: Play Day
Digiday Media Europe Awards
Winner – Campaign of the year – LADbible x Playstation: Play Day
Campaign Publishing Awards
Winner – Commercial Campaign of the Year – LADbible x Playstation: Play Day
Drum Marketing Awards
Nominated – Social Media – LADbible x Playstation: Play Day
Drum Online Media Awards
Nominated – Commercial Campaign of the Year – LADbible x Playstation: Play Day
Campaign Media Awards
Highly Commended – Media Partnership – LADbible x Playstation: Play Day
Nominated – Alcoholic Drinks – LADbible x Carlsberg
MAA Best Awards
Winner – Best Content (Consumer Product) – PG Tips: Monkey’s Monumental Mission
Nominated – Best Idea (Consumer Product) – PG Tips: Monkey’s Monumental Mission
Drum Dream Awards
Winner – Integrated FMCG Campaign – PG Tips: Monkey’s Monumental Mission
Commended – PR – Event or Stunt – PG Tips: Monkey’s Monumental Mission
Drum DADI Awards
Nomination – Branded content – PG Tips: Monkey’s Monumental Mission
Nomination – Consumer Products Website, App or Campaign – PG Tips: Monkey’s Monumental Mission
D&AD Student Awards
Wooden Pencil – MTV Dates