Fanimal's Meaty Challenge

Peperami wanted to use the buzz around the World Cup to amplify their on-pack promotion to win a ‘Fanimal’ – a football-focused ranting Animal toy – and drive sales.

Using Twitter as our lead channel, we targeted second-screen behaviour by reacting to the action on and off the pitch to connect with our audience in real-time.

Vine (RIP) was an ideal medium to hero the toy and draw on Peperami’s stop-motion heritage. We created a suite of Vines and illustration-based tweets, reacting to any event on which the brand could put its uniquely funny, anarchic spin.

how peperami won the world cup on twitter