Jacamo x LADbible Group
No Average Jack
Background
Jacamo has a legacy as a ‘big and tall’ brand and so it has struggled to gain cut-through as a straight-talking fashion brand for men of all shapes and sizes.
Idea
Our ‘No Average Jack’ campaign assembled a diverse cross-section of men with unique stories and interests who all happened to be named Jack.
We showcased these Jacks in engaging content that resonated with our audience’s passions. They became synonymous with Jacamo, using their wit and personality to demonstrate how the brand is ideal for any occasion.
The final piece of content: making a Jack’s ultimate dream come true.
In a full-circle moment, we returned to our original ‘Tag a Jack’ responses to find one last Jack to surprise. Our research revealed an incredible find, a Jack whose Instagram bio simply read: “Haven’t achieved much”.
That made us think, what could we challenge him to do that would be worth telling his mates about? That’s when we turned to a friend in Paddy ‘The Baddy’ Pimblett to help our Jack out.
Creative Director:
Dai Roberts
Creative:
James Roberts
Joseph Friend
Carol Bailey