Ye Olde English

Timelessly English

Ye Olde English Cyder has endeared itself to the nation’s hearts for generations. The brief was to create a campaign that introduced the brand to a broader audience by speaking to its long-standing heritage and accessible, real-apple taste.

We brought this quintessential English cyder to life by speaking about what it is to be timelessly English. To be proudly English is a statement that isn’t made lightly – apart from at the odd sporting event – lest it is misconstrued with other more negative groups.

We, however, thought that there is still a lot for an Englishman to be proud of. Chief amongst those is the endearing and contradictory eccentricities of English life.