The 2021 Six Nations were played behind closed doors, meaning fans couldn’t be the ’16th man’ for the England rugby team. O2, who have been shirt sponsors for 25 years, wanted to make sure that the vital connection between fans and the players was still felt by all who proudly ‘wear the rose’.

Not allowed access to players in their bubbles and not wanting to replicate the same surprise zoom call everyone’s been doing. We instead had the players pose as SPORTbible producers. Inviting some fans to share their honest thoughts on the upcoming rugby games, so they could witness the passion of fans cheering at home before revealing themselves as the very players they’d been discussing.