Battersea x LADbible Group

Wear Blue For Rescue

There’s a common misconception that all rescue animals have behaviour issues, but the truth is that 1-in-4 UK pets come from rescue homes. That’s why Battersea created the ‘Wear Blue for Rescue’ movement, to celebrate how rescue pets provide all the love, joy, and companionship you’d expect from any trendy ‘designer’ pet breed.

Tasked to bring fame to the movement and champion Battersea’s ‘Wear Blue for Rescue’ clothing range, we hijacked London Fashion Week. With stunts celebrating rescue dogs and cats, they became the city’s hottest trend as they modelled the new range alongside their owners.

Across a series of stunts and LADbible content, we proved why rescues should be the trend on every pet owner’s radar. Utilising dogs and cats of all shapes and sizes, giving them the main stage on an international level to unapologetically be themselves, we showed off their unique quirks, charisma and personalities.

First, we met our rescue pets and their owners

We met up with a bunch of beautiful rescue cats and dogs, giving them a pre-show glow-up and seeing their owners' reactions in the build-up to London Fashion Week.

EPISODE ONE

Some adorable rescue cats and dogs and former Battersea residents received incredible glow-ups in anticipation of their London Fashion Week debuts

🐈

We gave our Battersea rescue cats the supermodel treatment

After their glow-ups, we gave our feisty felines a fashion shoot before making the best pics into billboard ads across London Fashion Week locations.

EPISODE TWO

We made our rescue pets haute cat-ure. These adorable cats had their own photoshoots to be the face of Battersea‘s ‘Wear Blue for Rescue’ London Fashion week OOH takeovers. The results are picture-purrfect

We invited a host of Fashionistas to a secret runway show

Thinking they were going to a show called 'Wear Blue' and they were going to see fashion 'change for the better' we revealed our rescue runway - making Wear Blue for Rescue the talk of the town.

EPISODE THREE

Taking Over London Fashion Week, we took to the streets to ask fashionistas what they thought of news of a secret ‘Blue’ show that was said to be ‘out to challenge current trends’. Our rescue animals stole the show as they owned the catwalk.

A Final surprise

Finally, we let some Battersea rescue dogs gatecrash our own content. We had Tom Hardy in our studio to promote his new movie ‘Venom 2: Let there be Carnage’ and knowing his love for Battersea we had some dogs come in to ask him his junket questions.