Sony Xperia

Sized For You

Sony Xperia had found that their audience was torn between not liking the increasing size of phones but wanting to keep up with the tech the larger phones offered. With this in mind, Xperia’s latest smartphone range boasts the same groundbreaking technology to make your world more WOW but in 3 sizes that felt more tailored to you.

Using Facebook canvas, we demonstrated that whichever size you chose, you weren’t compromising or downgrading. We gave all three models a field test and let the audience scrutinise the results themselves. Building from the TVC’s Nature focus, we sent an influencer to the rugged Yorkshire Dales to see how the phones stacked up.

Created with Sketch.

Intro Video Post

This looping video post was the introduction to the canvas, showing Sony Xperia Instagram Influencer Jonny Joyce (@digital_editz) heading out into the wilderness of the Yorkshire Dales to conduct his field test of the new Xperia models using a special tripod we built to capture the same shot on all 3 models at the same time.

Facebook Canvas

The Canvas opened full screen on your phone and presented you with three experiments that opened the field test results up to scrutiny. Using the gyroscopic movement of your phone, each experiment invited you to scroll across a panorama made up of 3 different phone shots as if holding a magnifying glass to the results.