Sony Xperia had found that their audience was torn between not liking the increasing size of phones but wanting to keep up with the tech the larger phones offered. With this in mind, Xperia’s latest smartphone range boasts the same groundbreaking technology to make your world more WOW but in 3 sizes that felt more tailored to you.

Using Facebook canvas, we demonstrated that whichever size you chose, you weren’t compromising or downgrading. We gave all three models a field test and let the audience scrutinise the results themselves. Building from the TVC’s Nature focus, we sent an influencer to the rugged Yorkshire Dales to see how the phones stacked up.