Bright, bold colours can give us the confidence to express ourselves and feel good about our bodies. Dove wants to encourage every woman to wear the colours that make them feel fantastic.

Not every woman can let her true colours shine through. With that in mind, Dove invited four Leicester firewomen to ditch their dark, drab uniforms for a colourful dress – and wear it on a very special day out.

But there was a catch! First, they had to spray their dresses with Dove Invisible Dry to prove that it leaves no white marks on 100 colours.