Mobile phones are now our primary cameras. Travel is the most aspirational passion point for our target audience. They have ambitions to go off the beaten path and capture every moment in breath-taking detail before it passes. Our plan was to create a series of travel films that show off Xperia’s ability to capture the ‘WOW’ of some of the world’s most incredible destinations.

The content was centred around Instagram photographer James Relf Dyer putting the phone to the test, showing how Xperia can be the perfect travel companion.