Sony Xperia


Mobile phones are now our primary cameras. Travel is the most aspirational passion point for our target audience. They have ambitions to go off the beaten path and capture every moment in breath-taking detail before it passes. Our plan was to create a series of travel films that show off Xperia’s ability to capture the ‘WOW’ of some of the world’s most incredible destinations.

The content was centred around Instagram photographer James Relf Dyer putting the phone to the test, showing how Xperia can be the perfect travel companion.



We travelled with travel photographer and Instagram star James Relf Dyer on a journey to discover the frozen beauty of one of the world’s most stunning winter destinations, Finland.

Travelling through this winter wonderland with his Sony Xperia XZ as his trusty companion, James photographed the staggering sights he encountered. Always using the phone’s key features to capture the perfect shot each time.

'How to' videos

Camera Hints & Tips

To accompany our’ #WorldofWow film, we produced some short ‘How To’ videos to give Xperia users some professional hints and tips. Armed with just an Xperia XZ, James Relf Dyer gave a hands-on demonstration of what the phone is capable of and some of its lesser-known features.

Video 1

Using manual settings in Helsinki's Christmas market

Take a low-light photography master class with travel photographer James Relf Dyer and discover what the Xperia XZ can really do.

Video 2

Blur-free motion shots whilst husky sledding in Lapland

Watch travel photographer James Relf Dyer share his secret to capturing amazing blur-free motion shots using the Xperia XZ.

Social Posts

Capture every ripple on the water with the #Xperia XZ’s triple image sensing technology #WorldofWow #Helsinki

A video posted by Sony Xperia GB (@sonyxperiagb) on